Adirondack Curriculum Project - Arts Forever Wild
NYS Content Area Standard
The Arts 1. Create, perform, participate in the arts
CDOS
ELA
Health, PE, Home & Careers
LOTE
MST
Social Studies
Title: "Come to the Mountains" Brochure

Grade Level: 9-12th, Studio in Art

Author: Marsha LaPointe, Ticonderoga CSD

Email: ArtEd75@hotmail.com
Adirondack Curriculum Content Area
___ Natural History
___ Human History
_X__ Culture & the Arts
___ Government & Civics
_X__ Economy
___ Health, Recreation & Life Skills

Investigative Question or Issue: Why would someone be interested in living or visiting  the Adirondacks?  Why would the history, location,  recreational possibilities and beauty entice them ?

  * Note :  this challenge could  be done on it's own but is created to be used following the Adirondack Great Camp challenge and is part of the continuum of learning about the Adirondacks

   ** Use of the Great Camp Sagamore brochure is greatly supportive of this challenge and will give students a visual example of the product they will be creating.  Contact Great Camp Sagamore for copies of their brochure to pass out to students.

Challenge:
 
Design a brochure that would entice a viewer to want to come and live in the Adirondacks and stay at the "camp" you have designed . The 9x12' paper should be folded in a unique and interesting way and include the following:

   1. A name for your camp.  Students should investigate the history behind the names of the
       Adirondack Great Camps. " What do the names mean and why were they chosen ?" before
       selecting a name for their camp. based on some reasons.

   2. A photo or illustration of a camp designed by the student.  If students have already designed and
      constructed a a three dimensional camp , camps may be photographed and the photo used in the
      brochure.  Or the student may illustrate their camp using colored pencils or watercolors and use
      these instead.  * note: Camps should be designed before starting the brochure.  See challenge on
      creating a Adirondack Great Camp.

   3. History of one of the Adirondack Great Camps.  Students  research information about one of the
       50 Adirondack Great Camps.  The information they collect is then used as the history of their
     camp.  Students substitute the name they created in place of the Great Camp name.  Another
      option, is to just use the Great Camp name as their camp name if they can justify selecting it.
     Technology is involved not only for the research, but the writing and implementing of name.

   4.  A description of facilities.  Students should have an understanding of the Adirondack Style of
        both architecture and decorative arts and the appeal it has for the visitor to the adirondack.
       Discuss why the social elite and wealthy people of the 1900's were drawn to the Adirondacks.
     
  5. Photos or illustrations of the area, as well as a written description.  Photos may be taken by
      students  or drawn students looking at photos.  Another option is for students to cut photos
      from old Adirondack Life magazines.  Students shouls write a location description based on
      their observations and experience of liviong in the beautiful Adieondacks.  What do they love
      and appreciate about the area they live in ?  How would they describe it to someone who lives
      outside the area ?

   6. A map with the location indicated and a written text giving directions to the camp.  This
      segment teaches important map reading skills, understanding the size of the Adirondack Park
      and the location.  Learning to give directions !

   7. Activities and recreation should be described in the brochure.  A reflection of the many activities
       available in the Adirondacks may get students to think twice the next time they say " there's
       nothing to do here" !

   8.  Art learning skills.  Topics to be covered:
       ~ color schemes and application of color for impact,
       ~ Layout basics such as equal internal and external margins
       ~ bleed photos, overlapping of photos, etc.
       ~ use of rule lines and other graphics for impact and emphasis
       ~ lettering skills using guidelines and calligraphy pens

Quality Standards:  

 !. Students created a brochure "selling" a visit or stay in the Adirondacks at a camp that they have
    designed.  The brochure should include the following :
     - an interesting and creative way of folding
    -  a name for the camp
    - history of one of the Adirondack Great Camps
   -  Photos or illustration of a student designed camp
   -  map with location
   - activities and recreation
   - facilities

2. Brochure should be well designed using layout basics covered in class :
   attracts attention, color for emphasis and harmony, positive and negative spaces relationships,
   bleed photos, overlapping of elements.etc.

 3. Decorative graphics may be used  for enhancement: Rule lines, background shapes, decorative
     patterns

  4. Text should be attractively written using guidelines and lettering skills or typed on the computer
    using interesting fonts and point sizes and then cut and pasted onto brochures. 

Adapted for the Adirondack Curriculum Project from the work of Education By Design TM and Leading EDGE, LLC ©ACP 2002

   Product Quality
Checklist
Date: ________                                                                     Class Period: ________
Product Author(s):

 

 Product Title/Name:
"Come to the Mountains" Brochure
Evaluator Name(s)
 
 Observed Standard/Criteria
Possible
Points
Rating
  Brochure is folded in an interesting and creative way     
  Brochure includes a camp name (more pts. if original)     
  Brochure includes history of an Adirondack Great Camp     
  Brochure includes photo or illustration of camp     
  Brochure includes a description of facilities     
  Brochure includes a map and location description     
  Brochure includes recreational activities     
  Brochure includes photos or illustrations of area     
  Brochure is eye catching, attracts attention     
  Color plays an important role for impact     
  Lettering is neat and legible     
 
TOTALS
   

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